Despite being the largest B2B segment, healthcare is also the most challenging one to master in terms of marketing, especially when doctors are involved. After all, doctors are not only highly elusive given their busy schedules but also extremely skeptical.
Though this is valid since their purchases and investments could mean a matter of life and death, B2B marketers may find themselves stuck in tedious and ambiguous sales cycles. Plus, with nearly 9.2 million doctors practicing worldwide, identifying key prospects becomes difficult.
Hence, the lines between a direct buyer and influencer are blurred, and the process gets stretched unnecessarily, causing wastage of time and resources. Marketers spent extended hours demonstrating value proposition to the wrong people. The results? “Prospects” drop out of the sales funnel, leaving them confused about where they miss-stepped.
With eCommerce, the era when brands could become household names overnight is long gone. Since your customers are wary of “same mold” approaches and seek personalized experiences, we offer personalization options through audience segmentation. Whether your company is still a fledgling or one in its challenger stages, our focused market division practices will connect you with sales-qualified leads. For a robust list of doctors email addresses, we keep four main factors as our focus – firmographics, demographics, online search intent, and buying signals.
Our intent modeling methodologies help identify doctors email belonging to the most genuinely interested accounts. Marketers can develop hyper-targeted content as the target groups are reduced to bite-sized segments with similar interests, pain points, and characteristics. Target leads based on their position on the sales funnel with content that best resonates with their needs.
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