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A value-added reseller is a firm that enhances the value of third-party products by adding customized products or services for resale to end-users. Value-added resellers play a prominent role in the information technology (IT) industry, providing additional hardware, installation services, consulting, troubleshooting, or other related products or services on top of core products.
A value-added reseller can increase its potential for repeat business by virtue of the added value they provide. A VAR can also act as the single point of customer service-centric contact for customers of certain products and solutions. A VAR is often better positioned to understand the customers’ challenges and offer the kind of expertise that ensures customer satisfaction.
The majority of a VARs margin comes from the value-added products and services, not the products themselves, which usually are marked up only a small amount. There is no such thing as a standardized VAR program. Every company has a unique business climate and terms, conditions, and methods.
| Acumatica Channel Partners | Amazon Web Services Channel Partners |
| Autodesk Channel Partners | Cisco Channel Partners |
| Deltek Channel Partners | Epicor Channel Partners |
| Genesys VARs Providers | Host Analytics Channel Partners |
| IBM Channel Partners | Infor Channel Partners |
| Microsoft Channel Partners | Oracle Channel Partners |
| Other VARs | Qlik Channel Partners |
| Sage Channel Partners | Salesforce Channel Partners |
| SAP Channel Partners | Tableau VARS |
| Unified Communication VARs Providers |
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